OPI

Redesigning for ecommerce, enagagement, and color, color, color
See The Details
OVERVIEW

In 2014 I was tasked with redesigning OPI.com (after this redesign their Digital IQ Index went from “Feeble” and “Challenged” to “Gifted”, improving their market rank by 54%). Again in 2017 with a new Digital Director onboard at OPI, my team and I were tasked with redesigning OPI.com, and adding ecommerce (up to that point OPI had not sold products through their site).

SKILLS USED

Creative Direction
Concept Development
UX/UI Design
Wireframes
Prototyping
Content Strategy
Project Management
QA & Testing

OPI REDESIGN PROJECT CHALLENGES & KEY REQUIREMENTS
  • Converting a complex Drupal CMS into something that operates more like a commerce site
  • Amazon integration for ecommerce components
  • Develop more of a lifestyle brand experience on the site
  • Make the new site design with localization in mind across all international OPI territories
OPI.com WIREFRAMES

The simplicity of the mobile layouts drove the UX for this project.

MY INVOLVEMENT

Working directly with the client I developed new wireframes for a set of key site templates that controlled much of the content on the site. I then developed new UI design comps, for the first round of design reviews.

Once the design was established I worked with my own design team to build out the rest of the user interface for the site.