Paramount Pictures

10+ Years of Digital Creative, Online Marketing and Technology for the Movies
See The Details
OVERVIEW

My relationship with Paramount Pictures began in 2004 when I won the pitch to design the digital marketing campaign for Aeon Flux (movie, video game, comic books, ad banners). Since then I’ve led the design and development for many projects with Paramount including:

  • Digital marketing campaigns (social, web, mobile)
  • Marketing websites (for movies like Hugo, Wolf of Wall Street, Mission Impossible, Selma)
  • Digital banner Ad campaigns
  • Digital Marketing Asset management platform
  • ParamountMovies digital viewing platform
  • Int’l Analytics Platform

SKILLS USED

Creative Direction
UX/UI Design
Web Design
Web Application Design
Animation
Sound Design
Motion Graphics
Wireframes
Prototyping
Creative Concepting
Project Management
QA & Testing

PROJECT CHALLENGES & KEY REQUIREMENTS

Every time a movie comes out I would be dealing with a completely new brand. The challenge was always, how to tell the story of that film in a new and unique manner. Following is some imagery from some of my favorite movie projects that launched for Paramount.

MOVIES, MOVIES, MOVIES

Below are some selections of the movie websites I’ve designed over the years.

THE LOVELY BONES

Peter Jackson’s interpretation of The Lovely Bones was one of my favorite projects to work on. Not only did I really love the book, but the creative assets were exceptional. From a design perspective I did my best to just let the filmmakers artistry shine through in the website. A soundtrack and voice over narrative from Susie Salmon (Saoirse Ronan) made this a very moody and immersive experience.

BEOWULF

The fun thing about this site was the 24,000 pixel wide photoshop file that became the panoramic backdrop for the side sliding UI. A little over the top perhaps – but appropriate for a fully CGI movie.

IT’S NOT ALL ABOUT MOVIE WEBSITES

After working on many movie marketing campaigns Paramount asked for help with an asset management system, and an analytics viewing platform, and ParamountMovies.com – their early answer to streaming media. Images from those projects can be seen below.

PARAMOUNT INTERNATIONAL ANALYTICS DASHBOARD

PARAMOUNTMOVIES.com

AWARDS SEASON DIGITAL ADVERTISING

THE DIGITAL MARKETING CAMPAIGN FOR ‘SELMA’