OVERVIEW
In 2014 I was tasked with redesigning OPI.com (after this redesign their Digital IQ Index went from “Feeble” and “Challenged” to “Gifted”, improving their market rank by 54%). Again in 2017 with a new Digital Director onboard at OPI, my team and I were tasked with redesigning OPI.com, and adding ecommerce (up to that point OPI had not sold products through their site).
Concept Development
UX/UI Design
Wireframes
Prototyping
Content Strategy
Project Management
QA & Testing
OPI REDESIGN PROJECT CHALLENGES & KEY REQUIREMENTS
- Converting a complex Drupal CMS into something that operates more like a commerce site
- Amazon integration for ecommerce components
- Develop more of a lifestyle brand experience on the site
- Design the site with localization in mind across all international OPI territories
OPI.com WIREFRAMES
The simplicity of the mobile layouts drove the UX for this project.
MY INVOLVEMENT
Working directly with the client, and reviewing user data from the previous iteration of the site, I developed new wireframes for a set of key site templates that controlled much of the content. I then developed new UI design direction, iterating with the client until approval.
Once the design was established I managed my own design and dev team to build out the rest of the user interface for the site and the Amazon Commerce integration.
