Paramount Pictures10+ Years of Digital Creative, Online Marketing and Technology for the Movies See The Details
My relationship with Paramount Pictures began in 2004 when I won the pitch to design the digital marketing campaign for Aeon Flux (movie, video game, comic books, ad banners). Since then I’ve led the design and development for many projects with Paramount including:
- Digital marketing campaigns (social, web, mobile)
- Marketing websites (for movies like Hugo, Wolf of Wall Street, Mission Impossible, Selma)
- Digital banner Ad campaigns
- Digital Marketing Asset management platform
- ParamountMovies digital viewing platform
- Int’l Analytics Platform
Web Application Design
QA & Testing
PROJECT CHALLENGES & KEY REQUIREMENTS
Every time a movie comes out I would be dealing with a completely new brand. The challenge was always, how to tell the story of that film in a new and unique manner. Following is some imagery from some of my favorite movie projects that launched for Paramount.
The cardinal sin of a lot of this work was not responding to user data. The movie marketing projects moved very quickly, and typically had a short shelf life, and for some reason the user analytics were never shared by the client so ongoing learning about user behavior was a squandered opportunity.
MOVIES, MOVIES, MOVIES
Below are some selections of the movie websites I’ve designed over the years.
THE LOVELY BONES
IT’S NOT ALL ABOUT MOVIE WEBSITES
After working on many movie marketing campaigns Paramount asked for help with an asset management system, and an analytics viewing platform, and ParamountMovies.com – their early answer to streaming media. Images from those projects can be seen below.
At the time a lot of this was based on emerging technologies. The UX was often tied to existing systems so the challenge was always, how far can the technology be pushed in order to deliver a user experience that would be accessible and clear for the users.
One of my favorite ‘business’ stories is when I was talking with two of the digital producers in the theatrical (movies) marketing department, we were discussing building a platform that would make their work more efficient. I had witnessed a lot of stress in this fast moving environment and was researching what product we could possibly propose to make the staff lives easier. I said somethign to the affect of “what can we create so that you can leave the office on time each night…?” Tears welled up in their eyes as they said that no one had ever spoken like that with that level of concern for their livelihood.
The product never got built, but the conversation reflects the value in having empathy for your users. This is at the core of how I approach every project… and if I make someone cry a little bit because they feel cared for, well that’s ok too 😊
AWARDS SEASON DIGITAL ADVERTISING
THE DIGITAL MARKETING CAMPAIGN FOR ‘SELMA’