CLIENT WORK

Tractorscope

Tractorscope UX and Product Design: Creating a Developer-First Data Visualization Platform

Overview

Tractorscope is a developer-first data visualization tool that simplifies embedding dashboards, charts, and analytics into SaaS products. Designed for startups and engineering teams, Tractorscope eliminates the complexity of building and maintaining custom reporting solutions while ensuring flexibility and ease of use.

Objective

Design and develop a powerful yet intuitive data visualization platform tailored to developers, enabling seamless integration of embeddable charts and dashboards with minimal effort. Create branding and marketing materials.

My Role

Co-Founder | Lead Product & Marketing Designer
Product Design & UX
  • Led end-to-end product design, collaborating with technical co-founders to define the UX/UI of the platform.
  • Managed another UX designer to refine user flows and design system components.
  • Designed interactive dashboards, data visualization components, and developer-friendly UI.
  • Created user onboarding experiences to improve adoption and ease of integration.
Marketing & Brand Development
  • Designed and built the Tractorscope marketing website, powered by a custom Notion CMS for easy content management.
  • Developed landing pages, ads, and content to drive awareness and engagement.
  • Crafted brand messaging and visual identity to align with developer-centric positioning.
Tractorscope wireframe prototype

Initial prototype and wireframe

Methods

  • Competitive Research & Product-Market Fit: Analyzed competing tools and industry trends to position Tractorscope effectively.
  • Wireframing & Prototyping: Created functional prototypes to validate core features before development.
  • Iterative Product Development: Designed and refined key workflows based on internal testing and real-world developer needs.
  • Marketing & Growth Strategy: Developed content, ads, and brand storytelling to attract early adopters.
Tractorscope chart editing initial UI designs

Developed UI based on wireframes and testing

Tractorscope chart editor in dark mode

Chart editor in dark mode

Tractorscope Chart Controls from Website

Design element from Tractorscope.com

Tractorscope logo on building

Tractorscope identity mockup

Impact & Results

  • Simplified Developer Workflows: Enabled startup engineering teams to embed and manage dashboards effortlessly.
  • Accelerated Product Adoption: Improved user experience, resulting in faster implementation times.
  • Streamlined Marketing Operations: Built an adaptable, content-driven website and brand presence.
  • Driving Early Growth: Positioned Tractorscope as a cost-effective, developer-friendly alternative to bulky enterprise BI solutions.

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